Is your business leveraging the superpower of Social Media? More and more business owners are recognizing the value of a good Social Media strategy for their businesses. With nearly half of the world’s population using social networks, a solid Social Media strategy can help you connect, engage, and grow your business. Here are 8 reasons your business needs a Social Media strategy NOW!
1. Increase Website Traffic
Don’t we all want eyeballs on our website, where we get to showcase our offers, show-off our expertise, and brag ourselves up (just a little)? Because Social Media has become the #1 driver of all website referral traffic, incorporating a solid Social Media strategy for your business will greatly increase page visits. For example, a strategic Facebook post, Instagram Story, Tweet, or Pin can easily drive a ton of traffic directly to your website, landing page, or blog.
Pro Tip: Paid traffic (Facebook, Instagram, or LinkedIn Ads, for example) is another effective way to drive traffic (more about this in #7).
2. Get Instant Customer Feedback
Social Media is an easy way to hear directly from your customers and clients. When you listen to your customers, you gain valuable insight into their needs, wants and desires. This information is PURE GOLD because it gives you an opportunity to improve your customer service by addressing negative comments and resolving any customer concerns right away. People have a positive reaction to businesses that deal with negative feedback quickly & transparently.
Pro Tip: Use this customer feedback for future product development or to help with your next marketing campaign.
3. Make More Sales
Come on… who doesn’t want more sales? By engaging consistently in your social media platforms, you stay in front of your customers. And we all know that when we are in front of them, we are top of mind when it comes time to buy.
Pro Tip: Include promotions and offer incentives to your Social Media strategy.
4. Measure Your Efforts
With all of the sophisticated analytic tools available, it is easy to see exactly what is working and what needs improvement when it comes to your Social Media strategy. Valuable insights allow you to test different variables so you know exactly how your strategy is performing.
Pro Tip: Conduct weekly, monthly, quarterly, and yearly audits of your Social Media strategies.
5. Improve Conversion Rates
By engaging and interacting on social channels, brands become humanized and this helps build consumers’ trust. Social Media is a place where companies can act like people do and this is important because people would rather do business with other people than with companies. And because they like doing business with other people that they trust, they are much more likely to convert to customers.
Pro Tip: Show your ‘human’ side by posting some behind-the-scenes of your daily business operations.
6. Target & Retarget
There is no other marketing method that gives you the ability to target AND RETARGET like Social Media. The highly customized nature of Social Media advertising allows you to target very specific demographics. And by placing a small piece of code on your website (called a pixel), you can run “retarget” ads to anyone who has visited your website in the past.
Pro Tip: Consider hiring a Social Media Marketing expert to maximize your advertising efforts.
7. A Social Media Strategy Saves Money
Social Media gives you a HUGE bang for your buck! Social Media is (for the most part) FREE to use and allows you to market to a very customized targeted audience for a fraction of the cost, which helps with the bottom line.
[pullquote align=”normal”]The greater the importance you place on investing in Social Media, the greater the impact on your business growth. [/pullquote]
8. Your Competitors Have A Social Media Strategy
Chances are high that your competitors are already leveraging the power of Social Media in their businesses. But before you panic, thinking it’s probably too late for you to dive in, I have some good news. Your timing is PERFECT! You can learn from their Social Media strategies (see what is working and, more importantly, what is NOT working). You can take this information to help create your own effective strategies and campaigns.
Pro Tip: Use Facebook’s “Pages to Watch” to see where you rank among 5 of your competitor’s pages.
Final Words: Without a strong social media presence, it’s impossible to survive in today’s market. The longer you wait, the more you have to lose. A good Social Media strategy, when done right, can lead to more traffic, more customers, and more conversions, and, like it or not, it’s here to stay.