Well… hello, December!
‘Tis the season for food, festivities, friends, and family. With your focus on baking, shopping, and decorating, I’m guessing there’s not a whole lot getting done in your business right now.
As the year comes to a close, most of us are looking forward and making plans for the future. But before you focus fully on the new year ahead, make sure to take the time to squeeze as much productivity as possible out of these final few weeks to help you finish your year strong!
Here are 10 ways to finish your year strong, so you can start your next year even stronger!
Sometimes to move ahead, you must look back. It’s important to identify what has worked, and what failed, this past year. Review the goals you set out at the beginning of this year.What have you learned? What will you take into the new year, and what will you leave behind? If there are some goals you didn’t meet, pick out the one (or more) that is critical and buckle down this last month to get it done.
Pro Tip: The week between Christmas and New Year’s Day is the perfect time to write up your “Year In Review” report. (Click here to learn how)
Now that you’ve reflected back on the year, you can use this information to make plans for the new year. How far ahead is up to you and your business. Some plan their entire year. Others plan one quarter at a time. What is your action roadmap to reach your goals?
Pro Tip: Try using time blocking in your calendar. Seriously. Watch this – you’ll thank me.
Start to think about your goals for the new year. What are your KPI’s you want to track revenue, income, number of new clients, social growth, etc.)? Identify new activities you want to achieve this year. Maybe you want to launch a new program or a course, or hire your dream team.
Pro Tip: Set S.M.A.R.T. goals… Specific, Measurable, Action-Oriented, Realistic, & Timely
Do you remember back in elementary school when your teacher had you clean out your desk and locker before school break? In addition to ensuring there was no rotting food left behind, it was so you could start back fresh, organized, and ready to learn. Take a day (or a weekend) and clear out all the crap! We don’t realize how much clutter affects our productivity. I promise, it’ll make a huge impact.
Pro Tip: Read the book, “The Life-Changing Magic of Tidying Up”, by Marie Kondō. As the title implies, it really will change your life!
This is the perfect time to clear out the digital clutter. Your desktop (I’m guilty of having a ridiculous amount of files on my desktop), email, dropbox/google drive, etc. While you’re on a roll, take it a step further and clear out space on your phone.
Pro Tip: Check the storage setting on your phone to identify large files that you no longer use that are clogging up your system.
If you haven’t planned for a Holiday Promotion, but think you’d like to give one a go, there is still time. Of course it’s not necessary for all businesses, but if it fits yours – go for it. Send out an email to your list, post on your social channels, create some brilliant ads. This is a great way to bring in some last minute revenue before the end of the year.
Pro Tip: Consider hiring a Social Media Marketing expert to maximize your advertising efforts. (Hello, that’s me!)
Don’t wait for January 1st to start thinking about your content. Get it planned out now. Start with the big stuff and work your way down to the smaller details. Some like to plan their content for the entire year, others look 6 months ahead, while others like to plan one month at a time. Whichever works for you – start NOW!
Pro Tip: Consider hiring a Social Media Manager to create and execute a Social Media Strategy. (This is also me!)
Don’t leave ‘em hanging! Now is a great time to follow up those leads. Who knows… you could be exactly what they need to end their own year strong!
You’ve worked hard all year, and you’ve worked hard to end it strong. Now take some time for YOU. Give yourself a big ol’ fist bump and celebrate this past year. Book a spa day, buy yourself something special, take a weekend getaway with your spouse – or with your squad, or hunker in for some guilt-free Netflix binge time. You’ve earned it!
Take this time to reset, recharge, and reconnect. Like many entrepreneurs, you’ve been hustling all year long. So take this time to slow down and ready yourself to start the new year strong.
Pro Tip: This is not an excuse to sit back and do nothing if there are clearly things you should be doing.
Final Words: Without a strong social media presence, it’s impossible to survive in today’s market. The longer you wait, the more you have to lose. A good Social Media strategy, when done right, can lead to more traffic, more customers, and more conversions, and, like it or not, it’s here to stay.
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