How Brands Are Leveraging The Viral Power of Latest Social Media Trend

Unless you’ve been living the enviable unplugged life, I’m sure you’re aware of it by now. The latest social media trend since the #CinnamonChallenge, the #IceBucketChallenge and the #kikiChallenge – and do NOT get me started on the #TidePodChallenge (I refuse to even link to it)!

It’s the #10YearChallenge!

I’m talking about all of those posts from your friends, family and – most notably – your favourite brands, showing photos of themselves 10 years apart.

While it’s been fun to see who has aged well (and who hasn’t), it’s the brands, who have leveraged this viral social media trend, that grabbed my attention.

Smart marketers are taking advantage of the virality of these social media trends to help spread awareness of their clients’ brands.

If it fits your brand, I think it’s a smart, strategic move. If you’re on the fence, you may want to consider taking part because, as you’ll see, the following brands are getting some serious attention because they jumped on the #Challenge bandwagon!

Here are a list of some that are doing it right!

Netflix

Who remembers getting the DVDs in the mail? 🙋🏻 Keeping up with technology, kept Netflix on top. This is a great contender for this challenge!

Xbox

For the gamers in the room, this simple, nostalgic post from Xbox showcases their game controller now vs 10 years ago.

Yoco

Although they have only been in business since 2015, they don’t technically qualify to take part in this challenge. But Poco, a credit card processing solution software company from South Africa, doesn’t let that stop them from jumping on this social media trend.

Trust Condoms

Definite winners in the “Cheeky” category, but I wouldn’t expect anything less from a condom company! Love it or don’t, this condom brand has one of my favourite posts for their #10YearChallenge. 🏆🍆

Boston Celtics

IMHO, the Celtics win this challenge when they brilliantly troll Lebron James with a pic of him with – then fan – Jayson Tatum alongside a pic of Jayson dunking on Lebron!

How I Met Your Mother (tv show)

Using this social media trend as a fabulous way to stay relevant, How I Met Your Mother posted a “then and now” pic of the cast.

Aquaman Movie

I don’t know about you, but I’m loooooving Aquaman 2.0! 😉

Greenpeace

Although these pictures are technically 100 years apart, Greenpeace uses this powerful image to raise awareness of the effect of climate change on the once great glaciers in the arctic.

And, of course, the celebs came out in droves to take part. Here are a few of my faves…

Ellen

Who doesn’t love themself some Ellen? She’s always game to partake in a good social media trend! If you recall, she broke a Twitter record with her Oscar selfie in 2014.